Why You Should Be Optimizing Your Site For Mobile Users


Mobile optimization is a hot topic in web design and development. In the past few years, mobile search has grown by leaps and bounds. Mobile users are more likely to use their phones to access the internet than they are their computers, and they expect websites to be designed with them in mind. If you’re not optimizing your site for mobile browsers, then you could be missing out on potential customers and revenue from those customers who do visit your site on their mobile device. Here are four reasons why you should optimize for mobile users:

It’s becoming more important.

It’s becoming more important.

  • The number of mobile users is growing, and they’re using their phones to search more than ever before.
  • Mobile searches make up a large portion of all searches on the web and continue to grow in popularity. In fact, Google has reported that 50{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c} of its traffic comes from mobile devices! That’s huge!
  • The number of people who use voice search or “Checkout with PayPal” buttons is also growing–and it means that you need to optimize your website for both types of users if possible.

You could be losing potential customers.

Mobile users are more likely to convert and buy than desktop users.

Mobile users spend more money on mobile devices than desktop users.

Mobile users are more likely to leave a website if it’s not optimized for mobile devices, even if that site is one of the biggest names in your industry (like Amazon).

Your competitors are optimizing for mobile.

If you’re not optimizing your site for mobile users, then your competitors are. And they’ll be using this to their advantage. You might think that if everyone is doing it, then there’s no point in being different and doing something else–but this is not true.

The fact is that your competitors are not going to be using the same tactics as you; they don’t care about optimizing for mobile users because their focus points are different than yours (and vice versa). So if one company has a great landing page and another company doesn’t? They’ll win out every time because it’s simply more effective at getting leads than anything else on the market right now!

That means that if we don’t know what our competitors are doing–if we haven’t even considered how our own sites could perform better–then we’re essentially handing over control of our marketing strategy without even realizing it!

Mobile optimization is a hot topic in web design and development.

Mobile optimization is a hot topic in web design and development. As mobile devices become more popular, it’s important for websites to be optimized for them.

If you are planning on optimizing your site for mobile users, there are certain things you should know about how they use the internet.

Mobile users want the same experience as desktop users: they want access to all of the same content and functionality as those using desktop computers do–but on smaller screens with less powerful processors (and often no mouse).


If you’re not optimizing your site for mobile users, then you’re missing out on a huge opportunity. In today’s digital world, mobile devices are becoming more and more popular and businesses need to make sure their websites are accessible on these devices. If yours isn’t optimized yet, we can help! Contact us today so we can get started with your project.

Hank Murallies

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