How To Leverage Best-Fit Analysis for Customer Experience Improvement


One of the most important tasks for e-commerce businesses is keeping an eye on customer loyalty. It’s not enough to just keep customers happy; you have to find ways to improve your relationship with them over time so that they buy more products, recommend your business to others, and stay loyal even when things go wrong.

If you’re looking for a way to make this happen, consider trying best-fit analysis for your business. This data analytics technique helps companies identify their best customers by using information like customer transaction history and purchase behaviors. Best-fit analysis can provide insights into how well various marketing tactics are working so that you can optimize performance based on real data rather than guesswork

Best-fit analysis is a data analytics technique that helps companies identify their best customers.

Best-fit analysis is a data analytics technique that helps companies identify their best customers. It’s an important part of customer experience improvement, because it allows you to know exactly who your most valuable customers are and what they want from you.

Best-fit analysis is based on the idea that every company has several different types of customers with different needs, wants and behaviors. If you can understand which type of customer each one falls into–and then tailor your offerings accordingly–you’ll be able to increase sales while improving service quality for everyone involved (including yourself).

What Is Best-Fit Analysis and How Does it Work?

Best-fit analysis is a data analytics technique that helps companies identify their best customers. It helps companies find their most loyal customers, their most profitable customers and even the most valuable ones. To put it simply: the more you know about your customers, the better you can serve them.

This approach involves mapping out all aspects of customer experience (CX) across multiple dimensions such as volume or dollar value of transactions; frequency of purchase; tenure with organization; geographic location and other factors like age/gender/income levels etc., which could help define a person’s role in relation to your company’s products/services offering(s).

How Do Companies Use Best-Fit Analysis?

Companies use best-fit analysis to identify the customers who are most likely to leave. Once you’ve identified your high-risk customers, you can use that information to improve customer experience and reduce churn rates.

You can also use best-fit analysis for retention purposes by identifying which of your current customers will be likely to stay with you in the future–and what it would take for each one of them to stay longer than they do now.

The Benefits of Best-Fit Analysis

Best-fit analysis is a technique that can help you identify your best customers, understand what makes them tick and how to target them with marketing initiatives. It also helps keep them coming back for more, which increases revenue.

Here’s how it works: You find out who your best customers are by looking at the data in two different ways: first by analyzing what each customer has bought over time (the “what”) and secondly by seeing how much money they’ve spent on each item (the “how much”). Then you use this information to focus on ways of improving both the “what” and “how much” parts of the equation for all future customers so that everyone ends up being a better fit for your business.

Why You Should Try Best-Fit Analysis for Your E-Commerce Business

If you’re an e-commerce business owner, the best-fit analysis is a simple yet powerful tool that can help you identify your best customers–the ones who are most likely to buy from you again and recommend their friends.

The first step in performing a best-fit analysis is defining what exactly makes a customer valuable. There are many ways to do this, but it usually involves looking at two main factors: profitability and customer loyalty (or retention). For example, if one of your goals is increasing revenue per customer order by 20{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}, then each new customer would need to spend $20 more than they did before their first purchase with you.

The second part of the equation involves finding out which segments have higher values than others based on these two criteria (profitability/retention). You may find out that certain types or sizes of orders tend not only lead to higher profits but also result in longer relationships between shoppers and sellers because people tend not just buy things from new merchants once but often go back again later down the road–which means repeat purchases could happen!

Best-fit analysis can help e-commerce businesses find and keep their most loyal customers.

Best-fit analysis helps e-commerce businesses find and keep their most loyal customers. It’s a simple, yet powerful tool that can help you understand your customers better, improve the product or service you provide them with and ultimately improve their experience with your business.

The best part? It takes only minutes to set up!


If you’re a e-commerce business, best-fit analysis is a great way to find your most loyal customers and keep them coming back for more. It also helps you identify customer segments so that you can target those groups more effectively in future marketing campaigns. Best of all, the technique requires minimal investment on your part since it uses existing data from customer profiles or purchases already stored in your database.

Hank Murallies

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